1 00:00:09,000 --> 00:00:12,200 So, I log into the servers and everything was still alive so I 2 00:00:12,200 --> 00:00:15,900 took a backup and copied everything off and started 3 00:00:15,900 --> 00:00:18,900 trying to find what's actually going on 4 00:00:41,000 --> 00:00:46,300 So, well trying to get all of the information about what's 5 00:00:46,300 --> 00:00:50,500 going on and I find some legal advice 6 00:00:50,500 --> 00:00:53,500 I got a lawyer for us and you know 7 00:00:53,500 --> 00:00:57,500 trying to just keep everything cool and organized. 8 00:01:06,700 --> 00:01:10,500 steal this film: peer to peer (yes I care if she brings me spring) 9 00:01:11,200 --> 00:01:15,500 networks have unleashed a massive (but don't care about nothing) 10 00:01:15,800 --> 00:01:19,200 wave of change on the (she brings the rain, oh yeah) 11 00:01:19,200 --> 00:01:23,200 world (she brings the rain) 12 00:01:25,100 --> 00:01:29,100 today tens of millions (in the dawn of the silvery day) 13 00:01:29,500 --> 00:01:33,500 of people use the (clouds seem to melt away) 14 00:01:33,500 --> 00:01:37,500 internet to share (she brings the rain oh yeah) 15 00:01:37,500 --> 00:01:43,500 media --- the entertainment industry (she brings the rain) 16 00:01:43,600 --> 00:01:47,600 says it's drowning and calls us (in the dawn of the silvery day) 17 00:01:47,600 --> 00:01:51,600 pirates (clouds seem to melt away) 18 00:01:52,000 --> 00:01:59,700 Part 1 --- Stockholm Summer 2006 (she brings the rain oh yeah) 19 00:02:01,500 --> 00:02:04,100 We started Pirate Bay in 2003. 20 00:02:04,100 --> 00:02:07,100 It started on a shared server in Mexico 21 00:02:07,100 --> 00:02:10,800 where my colleague Gottfrid worked 22 00:02:10,800 --> 00:02:15,900 and it developed so that the internet connection of that company became 23 00:02:15,900 --> 00:02:21,900 so highly utilized, that we had to move it to Sweden. 24 00:02:21,900 --> 00:02:23,900 And then we just kept growing and growing 25 00:02:23,900 --> 00:02:30,100 The Pirate Bay is the world's largest bittorrent tracker 26 00:02:30,100 --> 00:02:32,100 There's obviously a demand for a 27 00:02:32,100 --> 00:02:35,100 stable Swedish tracker, so 28 00:02:35,100 --> 00:02:38,200 well, it wasn't stable from the very beginning, but well they needed 29 00:02:38,200 --> 00:02:43,100 some place to host it, and that's when I first came into the picture 30 00:02:43,500 --> 00:02:49,100 back then I didn't even know how bittorrent worked, I had 31 00:02:49,100 --> 00:02:53,400 someone explain it for me, and ok, we'll do that - so 32 00:02:53,400 --> 00:02:57,800 I hooked them up with the web space on my server which was then hosted 33 00:02:57,800 --> 00:03:03,800 in the basement of the place I worked at then, and 34 00:03:03,800 --> 00:03:08,300 so I also got - after awhile - I also got involved in the 35 00:03:08,300 --> 00:03:10,600 setup and the maintenance of the site. 36 00:03:10,600 --> 00:03:16,400 Right now ten million people are using bittorrent. 37 00:03:17,000 --> 00:03:20,800 The Pirate Bay, I don't really know how 38 00:03:20,800 --> 00:03:23,100 they work, because they don't say 39 00:03:23,100 --> 00:03:27,500 very much to us all the time, but they seem to work a bit like a rock band 40 00:03:27,700 --> 00:03:30,100 I've been a great admirer of particularly 41 00:03:30,100 --> 00:03:33,500 The Pirate Bureau's work and even the Pirate Bay's work for several years 42 00:03:33,700 --> 00:03:37,500 One fifth of the is using the Pirate Bay 43 00:03:37,500 --> 00:03:42,700 We have about, a good approximation is about 1 - 2 million unique visitors 44 00:03:42,700 --> 00:03:43,700 per day. 45 00:03:43,800 --> 00:03:49,400 About 150,000 copyrighted titles are available via the site 46 00:03:49,500 --> 00:03:54,200 They're running a bittorrent indexing site 47 00:03:54,200 --> 00:03:59,700 like the Pirate Bay wasn't, or isn't 48 00:03:59,700 --> 00:04:05,200 directly unlawful, under Swedish law or under - most copyright laws 49 00:04:05,200 --> 00:04:11,200 because it's not about direct involvement in transactions of 50 00:04:11,200 --> 00:04:15,200 copyrighted material, but only transactions of meta-data basically 51 00:04:15,200 --> 00:04:18,400 links and file names and check sums... 52 00:04:18,500 --> 00:04:20,500 The Raid 53 00:04:23,000 --> 00:04:25,100 The bureau was ready for a raid 54 00:04:25,100 --> 00:04:28,100 of some kind, so we basically just 55 00:04:28,100 --> 00:04:32,100 we had some sort of knowledge to how we should react 56 00:04:32,100 --> 00:04:34,100 and that's basically what I did 57 00:04:34,100 --> 00:04:37,500 May 31st 2006, Stockholm, Sweden: Police raid the Pirate Bay's server rooms 58 00:04:37,500 --> 00:04:39,000 Today Rapport can reveal 59 00:04:39,000 --> 00:04:41,400 that the raid was a result of political play 60 00:04:41,400 --> 00:04:43,500 at the highest levels 61 00:04:43,500 --> 00:04:45,300 between the Swedish government at Rosenbad 62 00:04:45,300 --> 00:04:46,700 and the White House. 63 00:04:47,000 --> 00:04:51,000 The Global Avalanche of Piracy 64 00:04:51,000 --> 00:04:57,200 The world wide motion picture industry lost 18.2 billion dollars to piracy in 2005. 65 00:04:57,200 --> 00:05:02,000 Internet piracy alone cost the industry 7.1 billion. The primary source of newly released... 66 00:05:02,100 --> 00:05:06,000 The people running America's movie studios know that if they don't do 67 00:05:06,000 --> 00:05:09,800 something - and fast - they could be in the same boat as the 68 00:05:09,800 --> 00:05:14,400 record companies. What's really at stake for the movie industry - 69 00:05:14,400 --> 00:05:16,400 with all this piracy? 70 00:05:16,400 --> 00:05:20,200 Well, I think - you know, ultimately our absolute future 71 00:05:20,200 --> 00:05:24,700 Peter Chernin runs 20th Century Fox, one of the biggest studios in Hollywood 72 00:05:24,800 --> 00:05:29,700 Somebody can put a perfect digital copy - up on the internet 73 00:05:29,700 --> 00:05:31,700 perfect digital copy right 74 00:05:31,700 --> 00:05:35,500 and with the click of a mouse send out a million copies 75 00:05:35,500 --> 00:05:37,900 all over the world - in an instant 76 00:05:38,000 --> 00:05:42,400 And it's all free - if that takes hold kiss Hollywood goodbye 77 00:05:42,500 --> 00:05:44,500 Hollywood is a business. 78 00:05:44,600 --> 00:05:46,600 The "war on piracy" 79 00:05:46,700 --> 00:05:48,800 is a war to preserve profit. 80 00:05:49,800 --> 00:05:52,600 I got a phone call from someone 81 00:05:52,600 --> 00:05:54,600 at my, well at the company that we shared office 82 00:05:54,600 --> 00:05:59,400 space with, that there was a lot of 83 00:05:59,400 --> 00:06:03,900 policemen there, and I asked "what the fuck" 84 00:06:03,900 --> 00:06:07,900 I mean, we have like 1 or 2 requests a year, that they want us to 85 00:06:07,900 --> 00:06:12,900 for example, give out the details of a specific customer, so I was like, OK 86 00:06:12,900 --> 00:06:17,500 so, I went there with a cab and the police actually stopped the cab with 87 00:06:17,500 --> 00:06:19,500 lights flashing and all. 88 00:06:19,800 --> 00:06:22,600 Jackie and I are on a mission to stop piracy. 89 00:06:22,600 --> 00:06:26,600 If this were a movie, we could take on the bad guys ourselves. 90 00:06:29,600 --> 00:06:32,600 But this is the real world - we need your help 91 00:06:32,700 --> 00:06:36,000 When you buy pirated movies and music you support criminals. 92 00:06:36,000 --> 00:06:40,200 Now those criminals are counterfeiting other things like electronics and medicine 93 00:06:40,200 --> 00:06:42,000 - Take action - Demand the Real Thing 94 00:06:42,000 --> 00:06:45,000 - Help us stop piracy! - Let's terminate it! 95 00:06:47,000 --> 00:06:51,000 There were already police officers present 96 00:06:52,200 --> 00:06:57,200 and they wanted to know who I was and I kept asking: Who are you? 97 00:06:57,200 --> 00:07:01,100 And they: Who are you? because they didn't identify themselves as 98 00:07:01,100 --> 00:07:05,100 police officers, and after a bit of 99 00:07:05,100 --> 00:07:09,700 Who are you-ing, they finally: Yeah, we're police officers. 100 00:07:09,700 --> 00:07:11,400 We're here on investigations. 101 00:07:11,500 --> 00:07:15,300 They first asked some stuff about the bittorrent protocol, then they asked 102 00:07:15,300 --> 00:07:18,300 some stuff about the Pirate Bay, and my involvement in it. 103 00:07:18,300 --> 00:07:22,500 All servers, from all our server rooms were taken, in total 104 00:07:22,500 --> 00:07:26,500 somewhere around 250, 300 servers 105 00:07:26,500 --> 00:07:30,500 where the Pirate Bay is about 20 of those servers. 106 00:07:30,500 --> 00:07:34,500 All the time I spent there, they only asked me questions about 25 minutes. 107 00:07:34,500 --> 00:07:38,100 And it was mostly: How does bittorrent work? 108 00:07:38,100 --> 00:07:41,700 Do you know what the Pirate Bay is? Do you operate the Pirate Bay? 109 00:07:41,800 --> 00:07:47,000 I think the prosecutor had just written up this little script 110 00:07:47,000 --> 00:07:48,800 for them to follow. 111 00:07:48,800 --> 00:07:52,900 Pirate Bay in Sweden got raided, for some reason, but I'm not sure 112 00:07:52,900 --> 00:07:54,800 I'm not really that much into it. 113 00:07:54,800 --> 00:08:00,600 Well, the American lobby organizations told the 114 00:08:00,600 --> 00:08:05,500 Swedish police basically, to do it, to raid them - and to close them down. 115 00:08:05,600 --> 00:08:08,400 The big companies told them: Do that. 116 00:08:08,400 --> 00:08:09,700 This is what happened: 117 00:08:09,700 --> 00:08:11,700 The mighty film industry in Hollywood 118 00:08:11,700 --> 00:08:13,700 sent their lobby organization, MPAA 119 00:08:13,700 --> 00:08:15,500 to the White House in Washington. 120 00:08:15,500 --> 00:08:17,700 The US State Department then contacted 121 00:08:17,700 --> 00:08:19,500 the Swedish Foreign Ministry 122 00:08:19,500 --> 00:08:21,400 demanding that the problem of Pirate Bay be solved. 123 00:08:21,500 --> 00:08:24,900 They think that the US jurisdiction 124 00:08:24,900 --> 00:08:28,800 stretches around the world, that yeah it's illegal, according to 125 00:08:28,800 --> 00:08:32,800 US law, but it's not illegal according to Swedish law. 126 00:08:32,900 --> 00:08:37,000 And the US should really appreciate it that we 127 00:08:37,100 --> 00:08:41,800 talk back to them - tell them that you don't decide over the internet 128 00:08:41,800 --> 00:08:43,700 we, the users do 129 00:08:43,900 --> 00:08:45,300 Before Easter 130 00:08:45,300 --> 00:08:47,300 a delegation representing the Swedish Police 131 00:08:47,300 --> 00:08:49,100 and the Ministry of Justice 132 00:08:49,100 --> 00:08:51,300 travelled to the US to hear what they demanded. 133 00:08:51,300 --> 00:08:53,300 The US government made clear to 134 00:08:53,300 --> 00:08:55,100 the Swedish delegation 135 00:08:55,100 --> 00:08:57,400 how they wanted the problem solved. 136 00:08:57,400 --> 00:08:59,500 When the delegation returned 137 00:08:59,500 --> 00:09:01,600 the question was handled at the highest political level 138 00:09:01,600 --> 00:09:03,600 by Thomas Bodstroem, the Minister of Justice 139 00:09:03,600 --> 00:09:05,700 who signaled that something had to be done. 140 00:09:05,700 --> 00:09:07,800 The police and prosecutor answered to the cabinet 141 00:09:07,800 --> 00:09:09,900 that the legal issue was unclear. 142 00:09:09,900 --> 00:09:12,000 They didn't have a case against The Pirate Bay 143 00:09:12,000 --> 00:09:14,100 a prosecutor had already come to this conclusion 144 00:09:14,100 --> 00:09:16,000 after an earlier investigation. 145 00:09:16,000 --> 00:09:18,000 The cabinet wasn't satisfied with the answer. 146 00:09:18,000 --> 00:09:19,700 The Ministry of Justice contacted 147 00:09:19,700 --> 00:09:21,700 the Attorney General 148 00:09:21,700 --> 00:09:23,900 and the national Chief of Police's office 149 00:09:23,900 --> 00:09:25,500 which in turn ordered 150 00:09:25,500 --> 00:09:27,300 the police and prosecutor to act anyway 151 00:09:27,300 --> 00:09:29,300 It's difficult to come any closer to ministerial corruption than this 152 00:09:29,400 --> 00:09:33,200 When the responsible prosecutor was called up to the department 153 00:09:33,200 --> 00:09:37,200 in Stockholm, the spring 2006, and 154 00:09:37,400 --> 00:09:41,400 he has been telling about this to the Swedish National Television later on 155 00:09:41,400 --> 00:09:45,400 that there was mentioned a threat of 156 00:09:45,400 --> 00:09:49,400 WTO sanctions against Sweden, and 157 00:09:49,400 --> 00:09:54,600 on the first hand, maybe about US putting Sweden on this thing called 158 00:09:54,600 --> 00:09:56,500 "The Priority Watch List" 159 00:09:56,500 --> 00:09:59,500 The fact that Eliasson has been deeply involved in the specific case of the Pirate Bay 160 00:09:59,500 --> 00:10:02,500 is clearly evident in a letter that Eliasson received in March 161 00:10:02,500 --> 00:10:05,500 Here it is also confirmed that the USA put pressure on Sweden. 162 00:10:05,500 --> 00:10:08,500 This letter was sent by John Malcom at Hollywood's powerful lobbying organization, the MPAA 163 00:10:08,500 --> 00:10:11,500 He reminds Eliasson of their meeting last autumn. 164 00:10:11,500 --> 00:10:14,700 We thoroughly discussed the organization Pirate Bay, acting from Sweden. 165 00:10:14,700 --> 00:10:17,700 As you surely know, the American embassy has urgently 166 00:10:17,700 --> 00:10:20,700 requested the Swedish Government to act against the Pirate Bay. 167 00:10:20,700 --> 00:10:24,200 I would urge you once again to exercise your influence, 168 00:10:24,200 --> 00:10:27,000 to urge law enforcement authorities in Sweden to 169 00:10:27,000 --> 00:10:29,500 take much-needed action against The Pirate Bay. 170 00:10:29,500 --> 00:10:35,300 So it really got to a high level. The Minister of Justice, were 171 00:10:35,400 --> 00:10:39,300 accused of committing crimes 172 00:10:39,300 --> 00:10:41,300 in the raid. 173 00:10:41,300 --> 00:10:44,100 Because it's illegal for a Minister in Sweden to tell 174 00:10:44,100 --> 00:10:46,100 the police exactly what they should do. 175 00:10:46,100 --> 00:10:49,000 Today the secretary of state Dan Eliasson confirms the information 176 00:10:49,000 --> 00:10:51,900 that Sweden has been exposed to threats of imposed trade sanctions 177 00:10:51,900 --> 00:10:58,000 - I know that the USA has opinions on the efficacy of our system when it comes to copyright 178 00:10:58,000 --> 00:11:03,600 and that if Sweden and other countries aren't following their international agreements 179 00:11:03,600 --> 00:11:06,900 there are sanction mechanisms in the US, and this has been pointed out from their side. 180 00:11:06,900 --> 00:11:08,100 - This has been conveyed? 181 00:11:08,100 --> 00:11:11,500 I know there have been discussions 182 00:11:11,500 --> 00:11:14,500 regarding that if international treaties that apply to trade and 183 00:11:14,500 --> 00:11:17,500 copyright are not followed by Sweden and other countries 184 00:11:17,500 --> 00:11:19,100 there exists a sanctions mechanism. 185 00:11:19,100 --> 00:11:23,600 - Do you think it's a part of your work to report to a lobbyist from Hollywood? 186 00:11:23,600 --> 00:11:25,900 - I do not report to a lobbyist in Hollywood. 187 00:11:26,000 --> 00:11:31,500 I think it's a rape on the Swedish law. 188 00:11:32,000 --> 00:11:35,000 The actions today taken in Sweden serve as a reminder to pirates all over 189 00:11:35,000 --> 00:11:38,000 the world that there are no safe harbors for internet copyright thieves. 190 00:11:38,000 --> 00:11:41,000 Dan Glickman, Chairman and CEO of the Motion Picture Association of America 191 00:11:41,000 --> 00:11:45,700 Directly after the raid, the MPAA sent out a press release, saying 192 00:11:45,700 --> 00:11:49,700 basically, mission succeeded. 193 00:11:49,700 --> 00:11:53,700 And, that also shows, very clear I think, that 194 00:11:53,700 --> 00:11:56,700 the mission was not convicting people. 195 00:11:56,700 --> 00:11:58,800 It was sabotaging. 196 00:11:58,900 --> 00:12:01,800 Yeah, but they're online again 197 00:12:01,800 --> 00:12:03,300 after a few days. 198 00:12:03,300 --> 00:12:05,300 Nobody thought we were actually going back online. 199 00:12:05,300 --> 00:12:08,800 That was like the biggest question. Are you actually coming back online? 200 00:12:09,000 --> 00:12:13,000 And, I was very clear that we are coming back online, if you stop calling me. 201 00:12:13,200 --> 00:12:17,000 The obvious goal of the police was 202 00:12:17,000 --> 00:12:24,000 to get the Pirate Bay offline and get the internet supplier PRQ offline. 203 00:12:24,000 --> 00:12:28,000 But they failed miserably. After 3 days, the servers 204 00:12:28,000 --> 00:12:32,100 were back up, and most of the backups restored, so 205 00:12:32,100 --> 00:12:35,600 the site worked perfectly. 206 00:12:35,700 --> 00:12:41,100 And, about a week after that everything was back up 100% 207 00:12:41,200 --> 00:12:44,400 Spectacular success for us. 208 00:12:44,400 --> 00:12:48,600 When the raid happened, we got an enormous amount of media 209 00:12:48,600 --> 00:12:51,400 attention, so it definitely helped. 210 00:12:51,400 --> 00:12:56,400 The days after the raid we had doubled our visitor numbers. 211 00:12:57,000 --> 00:13:00,900 And also it awakened the 212 00:13:00,900 --> 00:13:03,200 debate about file sharing in Sweden. 213 00:13:03,300 --> 00:13:09,300 Most people in Sweden feel pissed about the use of trade sanction 214 00:13:09,300 --> 00:13:11,600 threats to override national law. 215 00:13:12,600 --> 00:13:17,600 A lot of different youth groups to the parties 216 00:13:17,600 --> 00:13:21,600 were active in our demonstration to show the support for the 217 00:13:21,600 --> 00:13:23,600 file sharing in Sweden. 218 00:13:23,600 --> 00:13:28,600 I think we had four different parties attending the demonstration. 219 00:13:28,600 --> 00:13:33,000 And also, three of them were speaking on behalf of their party 220 00:13:33,000 --> 00:13:38,000 at the demonstration, along with representatives of the Piracy Bureau 221 00:13:38,000 --> 00:13:40,500 and the Pirate Bay. 222 00:13:40,500 --> 00:13:44,000 And also the newly formed Pirate Party also got a lot 223 00:13:44,000 --> 00:13:49,200 they doubled their members, member numbers in 2 days. 224 00:13:50,200 --> 00:13:54,200 Everyone in Sweden somehow knows about the Pirate Bay today. 225 00:13:55,200 --> 00:13:57,200 One month after the raid, we asked young people 226 00:13:57,200 --> 00:13:59,200 in Sweden which sites they use to download 227 00:13:59,400 --> 00:14:02,600 Pirate Bay, Bush Torrent 228 00:14:04,600 --> 00:14:08,600 and I also use DC to download music 229 00:14:08,900 --> 00:14:14,200 from the Pirate Bay mostly, then next Mininova. 230 00:14:14,800 --> 00:14:18,600 I use Pirate Bay. 231 00:14:18,600 --> 00:14:20,300 A place called Karagarga. 232 00:14:20,400 --> 00:14:24,300 The Pirate Bay and internet. 233 00:14:24,300 --> 00:14:26,300 Not one said the MPAA's efforts 234 00:14:26,300 --> 00:14:28,300 had stopped them. 235 00:14:29,500 --> 00:14:33,500 I have gotten a lot of support from the ISP community 236 00:14:33,500 --> 00:14:37,900 And a lot of new customers calling us up and saying: Hey we heard about the raid. 237 00:14:37,900 --> 00:14:42,000 We want to help you, we want to move our cool location to your place because 238 00:14:42,000 --> 00:14:47,000 they know that we stand for freedom of speech and we would like to defend it. 239 00:14:47,800 --> 00:14:52,000 Opinion research show that a majority of young people think that this law against file sharing is stupid. 240 00:14:52,000 --> 00:14:55,300 They consider it part of the Swedish right to public access. 241 00:14:55,300 --> 00:14:59,300 Just as we older people look at lingonberry and mushroom picking on other people's land. 242 00:15:00,000 --> 00:15:04,000 Every single political party in Sweden suddenly started to have 243 00:15:04,000 --> 00:15:06,300 realistic take on file sharing. 244 00:15:06,500 --> 00:15:12,300 Quite suddenly realized that file sharers are also voters... 245 00:15:12,300 --> 00:15:16,800 Most parties said things that were actually quite, very positive 246 00:15:16,800 --> 00:15:20,800 towards file sharing, but at the same the couldn't say like 247 00:15:20,800 --> 00:15:23,000 OK we take away the copyright laws. 248 00:15:23,000 --> 00:15:25,000 The whole thing is far from ended. 249 00:15:25,000 --> 00:15:28,200 It will go on for probably several years in Sweden. 250 00:15:28,300 --> 00:15:33,200 Obviously just shot themselves in the foot, because now it will be 251 00:15:33,200 --> 00:15:37,200 politically impossible for them to take an action against the 252 00:15:37,200 --> 00:15:41,000 Pirate Bay or something similar in Sweden again. It was quite an 253 00:15:41,000 --> 00:15:45,100 eye-opener for them, that there's such a large base of popular support 254 00:15:45,100 --> 00:15:48,200 for file sharing and the general copyright issues. 255 00:15:48,300 --> 00:15:53,400 Now the site is virtually impossible to take down, because we have 256 00:15:53,400 --> 00:15:56,400 implemented the redundancy everywhere 257 00:15:57,000 --> 00:16:01,000 So if something goes down now like for instance a new raid or something 258 00:16:01,000 --> 00:16:05,000 We're gonna be back up in a couple of hours instead of a couple of days. 259 00:16:05,000 --> 00:16:07,500 The joke is over - smell the smoke from all around 260 00:16:07,500 --> 00:16:09,500 burn Hollywood burn 261 00:16:09,500 --> 00:16:11,500 Hollywood burn Hollywood 262 00:16:11,500 --> 00:16:13,500 burn Hollywood burn 263 00:16:13,500 --> 00:16:15,500 Hollywood burn Hollywood 264 00:16:15,500 --> 00:16:17,500 burn Hollywood burn 265 00:16:18,700 --> 00:16:20,700 The piracy of culture 266 00:16:20,900 --> 00:16:23,500 The culture of piracy 267 00:16:23,500 --> 00:16:25,500 file sharing 268 00:16:25,500 --> 00:16:28,000 is more than 269 00:16:28,000 --> 00:16:30,500 a free lunch 270 00:16:31,100 --> 00:16:35,700 Piratbyran was born from a very loose group of people 271 00:16:35,700 --> 00:16:39,200 communicating on the irc chat channels. 272 00:16:39,200 --> 00:16:45,700 We were basically into doing different kinds of playful internet projects. 273 00:16:45,700 --> 00:16:50,700 And re-appropriating the term of "Piratbyran" 274 00:16:50,700 --> 00:16:53,700 by cutting away the "anti". 275 00:16:53,700 --> 00:16:57,100 It was one of those playful impulses. 276 00:16:57,100 --> 00:16:58,600 So we just did it. 277 00:16:58,600 --> 00:17:01,900 People have very different backgrounds. 278 00:17:04,300 --> 00:17:09,200 Everyone felt that this was something new and unexplored but at the same time 279 00:17:09,200 --> 00:17:14,700 something that we knew would definitely grow in importance for several years ahead. 280 00:17:14,800 --> 00:17:18,800 What they did was to turn the public debate 281 00:17:18,800 --> 00:17:21,000 And actually give public opinion 282 00:17:21,000 --> 00:17:24,200 a counterpoint. Where there had only been the copyright industry's 283 00:17:24,200 --> 00:17:27,300 point of view before, there was now a counterpoint. So when the copyright 284 00:17:27,300 --> 00:17:31,000 industry had their voice in the public media, there was also 285 00:17:31,000 --> 00:17:34,000 The Pirate Bureau's voice - always. 286 00:17:34,000 --> 00:17:37,100 I mean, that was unthinkable just five years ago. 287 00:17:37,100 --> 00:17:42,900 I thought Piratbyran maybe represents some kind of new wave of criticism 288 00:17:42,900 --> 00:17:48,400 against copyright law, when like the first wave was more legalistic 289 00:17:48,400 --> 00:17:51,200 more based on American universities in fact. 290 00:17:51,400 --> 00:17:57,400 Many people think we have, like an office and and staff and 291 00:17:57,400 --> 00:17:59,400 such things, but we don't 292 00:17:59,400 --> 00:18:01,400 We don't have a fixed location. 293 00:18:01,500 --> 00:18:06,400 Well, we wanted to, like cover the news 294 00:18:06,400 --> 00:18:10,400 be a practical help for people that 295 00:18:10,400 --> 00:18:15,900 didn't know how do it - because there was no site in Sweden 296 00:18:15,900 --> 00:18:20,900 explaining how it's done. It was spread by - from person to person. 297 00:18:20,900 --> 00:18:24,900 How do you do this? So we basically 298 00:18:24,900 --> 00:18:29,400 we copied, I copied, a lot of guides 299 00:18:29,400 --> 00:18:34,400 from a - Swedish biggest - internet magazine, like wrote them off. 300 00:18:34,400 --> 00:18:36,100 That was the start. 301 00:18:36,200 --> 00:18:41,100 The Pirate Bay has never been a core activity of Piratbyran 302 00:18:43,100 --> 00:18:49,100 As soon as the Pirate Bay got an important tracker it was cut off 303 00:18:49,100 --> 00:18:53,300 from Piratbyran, so that we could go on with our core activities, while 304 00:18:53,300 --> 00:18:57,100 the people who like to run a bittorrent tracker did that 305 00:18:57,100 --> 00:19:00,800 on their own, because that's - our basic principle is not about 306 00:19:00,800 --> 00:19:05,800 building empires, but branching off and 307 00:19:05,800 --> 00:19:09,400 create a multiplicity of projects. 308 00:19:09,400 --> 00:19:14,400 Many international watchers are a bit astonished about how 309 00:19:14,400 --> 00:19:20,400 we - instead of taking a very defensive approach, are taking the offensive 310 00:19:20,400 --> 00:19:24,200 without being aggressive - in that way 311 00:19:24,200 --> 00:19:27,200 but using the term Pirate 312 00:19:27,200 --> 00:19:32,300 signals something that many people didn't think was possible at all. 313 00:19:32,400 --> 00:19:36,400 If you buy bootleg videos or download illegal copies from the internet. 314 00:19:36,400 --> 00:19:39,000 How are the people who bring you the movies supposed to 315 00:19:39,000 --> 00:19:40,400 pay for my glasses? 316 00:19:40,400 --> 00:19:42,000 get health insurance? 317 00:19:42,000 --> 00:19:43,600 and pay off my student loans? 318 00:19:43,600 --> 00:19:46,600 Because the movies we love are the work of hundreds of people. 319 00:19:46,700 --> 00:19:48,700 Not just the actors you see on screen 320 00:19:48,700 --> 00:19:49,900 or directors 321 00:19:49,900 --> 00:19:50,900 but cameramen 322 00:19:50,900 --> 00:19:52,200 script supervisors 323 00:19:52,200 --> 00:19:53,400 fire safety officers 324 00:19:53,400 --> 00:19:54,800 costumers 325 00:19:54,800 --> 00:19:57,600 and countless others 326 00:19:57,600 --> 00:19:58,900 With your support 327 00:19:58,900 --> 00:20:00,900 We'll all keep on working. 328 00:20:02,100 --> 00:20:05,900 I don't think that's the whole truth because I don't think they would 329 00:20:05,900 --> 00:20:11,400 earn much more money without people downloading. 330 00:20:11,800 --> 00:20:16,700 Just trying to keep on making money by just selling small plastic discs with 331 00:20:16,700 --> 00:20:20,400 information on them is obviously something that won't last. 332 00:20:20,500 --> 00:20:22,000 But they have to find new ways. 333 00:20:22,000 --> 00:20:26,500 There were, like hundreds of really creative people, and if they think 334 00:20:26,500 --> 00:20:29,800 like, they can find out new ways. 335 00:20:29,800 --> 00:20:30,800 It's not my job. 336 00:20:30,800 --> 00:20:33,100 It's not going to happen tomorrow of course. 337 00:20:33,100 --> 00:20:36,700 So I really hope that just and it will 338 00:20:36,700 --> 00:20:41,600 the society and all the the stuff around 339 00:20:41,600 --> 00:20:45,600 the music industry and the bands and everything, it will change - so 340 00:20:45,600 --> 00:20:50,600 it will be different, I think - and I don't think there's going to be - you know 341 00:20:50,600 --> 00:20:54,300 producers and pr people, and then the next day it's going to be 342 00:20:54,300 --> 00:20:59,400 everybody downloads, no one gets paid and all the musicians will die 343 00:20:59,400 --> 00:21:00,700 and starve to death and so on. 344 00:21:00,700 --> 00:21:06,800 A lot of what the major media companies do today are so obviously based around 345 00:21:06,800 --> 00:21:13,900 the copyright model, I mean, in the US you speak about the tent pole model. 346 00:21:13,900 --> 00:21:20,000 You find a space of intellectual property that hasn't yet been claimed and you 347 00:21:20,000 --> 00:21:25,600 put your tent pole down and raise a whole tent up around it, like 348 00:21:25,600 --> 00:21:30,600 for example if you make a movie you also sell plastic toys and such 349 00:21:30,600 --> 00:21:35,600 which kind of makes up the tent. And obviously that sort of modus 350 00:21:35,600 --> 00:21:41,600 would be impossible with a different intellectual property climate. 351 00:21:41,700 --> 00:21:46,100 They have managed to adapt historically when the first tape 352 00:21:46,100 --> 00:21:50,100 recorders came: Oh no! People will be able to copy our music! 353 00:21:50,100 --> 00:21:55,900 and such. So and when the first video recorders came 354 00:21:55,900 --> 00:21:58,200 it was the same: Oh no! 355 00:21:58,200 --> 00:22:02,500 People will copy our property! And we wont make any money! 356 00:22:02,500 --> 00:22:05,500 But obviously they were able to adapt to that also. 357 00:22:06,300 --> 00:22:09,000 The VCR is to the American film producer and the American public 358 00:22:09,000 --> 00:22:11,800 as the Boston strangler is to the woman home alone. 359 00:22:11,800 --> 00:22:14,600 Jack Valenti, Testimony to the US House of Representatives, 1982 360 00:22:14,700 --> 00:22:18,800 It's analogous to the complaint that was made against the 361 00:22:18,800 --> 00:22:23,000 video cassette recorder 20 years ago, 30 years ago when the industry 362 00:22:23,000 --> 00:22:27,600 did exactly the same cry-baby act and said, people recording films off 363 00:22:27,600 --> 00:22:31,100 television is going to put us out of business, well it didn't it actually 364 00:22:31,100 --> 00:22:35,400 created another revenue stream and they were able to sell video cassettes 365 00:22:35,400 --> 00:22:39,700 at the same time as people taped off air. And in the end, the studios 366 00:22:39,700 --> 00:22:42,700 were proved wrong in the courts and the courts decided against them. 367 00:22:42,700 --> 00:22:46,700 But 30 years ago, the courts were much more pro-consumer. 368 00:22:46,700 --> 00:22:48,400 Now they're much more pro-corporate. 369 00:22:48,400 --> 00:22:50,800 Home cooking is killing the restaurant industry - and it's tasty 370 00:22:50,900 --> 00:22:54,400 I think that the music we see on MTV 371 00:22:54,400 --> 00:22:59,000 and these music channels, that kind of music will disappear, more or less 372 00:22:59,000 --> 00:23:04,000 and I don't care, because I don't even like it. And we will have music 373 00:23:04,000 --> 00:23:09,000 which is more - for the listeners and not just for people to make 374 00:23:09,000 --> 00:23:13,000 money on it, you know 25 million dollars per album, it's 375 00:23:13,000 --> 00:23:14,700 I think it's absurd. 376 00:23:14,900 --> 00:23:20,400 I don't want to give money to them I think it's so wrong it's just 377 00:23:20,400 --> 00:23:23,700 it's against my moral and my ethics. 378 00:23:23,900 --> 00:23:28,800 I think that the law is going to be rewritten as the technology insists 379 00:23:28,800 --> 00:23:34,200 that it is, you know it's not a question of right or wrong anymore, people will 380 00:23:34,200 --> 00:23:40,800 do what they want to do in order to get what they want, what's the line 381 00:23:40,800 --> 00:23:45,600 about - behind every great fortune lies a great crime? 382 00:23:45,600 --> 00:23:50,800 So, the guys who started this business all cheated somebody to get there and 383 00:23:50,800 --> 00:23:52,500 so now they're being cheated, perhaps. 384 00:23:52,600 --> 00:23:55,400 File sharing is not a problem it's an opportunity. 385 00:23:55,400 --> 00:23:57,700 There's a Chinese proverb, saying that: 386 00:23:57,700 --> 00:24:01,700 When the winds of change are blowing some people are building shelters. 387 00:24:01,700 --> 00:24:04,100 And others are building windmills. 388 00:24:04,100 --> 00:24:09,300 It's interesting in historical perspective, that up to the 70's 389 00:24:09,300 --> 00:24:14,500 recorded music was rather seen as a threat against musicians 390 00:24:14,500 --> 00:24:19,500 by - for example - musicians' unions, and collecting societies. 391 00:24:20,000 --> 00:24:25,000 Instead, it was totally obvious to them that live performances 392 00:24:25,000 --> 00:24:30,000 was and remained the main revenue stream for musical performers. 393 00:24:31,500 --> 00:24:36,000 Then, after the cassette tape explosion 394 00:24:36,000 --> 00:24:40,600 there was some kind of capitulation to recorded music 395 00:24:40,600 --> 00:24:46,600 and it was a golden age for recording industry with the cd. 396 00:24:46,600 --> 00:24:48,600 but 397 00:24:48,600 --> 00:24:53,600 If we look backwards today, that rather looks like a historical parentheses. 398 00:24:53,600 --> 00:24:57,000 And I would say that live performances 399 00:24:57,000 --> 00:25:03,500 are again turning to be the main revenue stream for most musicians. 400 00:25:03,600 --> 00:25:05,900 It's one of the great ironies that our enemy 401 00:25:05,900 --> 00:25:08,000 in this is our consumer, and one of the rules 402 00:25:08,000 --> 00:25:10,200 that anybody in marketing knows is 403 00:25:10,200 --> 00:25:14,400 not make an enemy of your customer. We have no choice, because frankly 404 00:25:14,400 --> 00:25:17,400 when the music is being consumed for free, they're no longer customers that 405 00:25:17,400 --> 00:25:20,500 we can look after, nor customers that we want. 406 00:25:20,700 --> 00:25:24,700 It is ridiculous to believe that you can give product away for free and be more 407 00:25:24,700 --> 00:25:28,700 successful. I mean it defies the laws of nature. Would a clothing store 408 00:25:28,700 --> 00:25:31,900 sell - give all their clothes for free, a car dealership give all their clothes 409 00:25:31,900 --> 00:25:34,900 cars for free? Of course not. Now it doesn't mean you don't do some 410 00:25:34,900 --> 00:25:37,900 promotions, and you don't use advertising creatively. 411 00:25:37,900 --> 00:25:41,900 But nobody can make a - If they don't make a profit in this world, 412 00:25:41,900 --> 00:25:44,700 they're out of business. That's just the laws of human nature. 413 00:25:44,700 --> 00:25:47,700 The market is not nature 414 00:25:47,700 --> 00:25:50,300 Hollywood can't outlaw 415 00:25:50,300 --> 00:25:52,700 social change 416 00:25:58,700 --> 00:26:00,700 The Matrix is a system, Neo. 417 00:26:01,700 --> 00:26:05,700 That system is our enemy. When you're inside and you look around 418 00:26:05,700 --> 00:26:10,200 what do you see? Businessmen, teachers, lawyers, carpenters - 419 00:26:10,200 --> 00:26:14,400 The very minds of the people you're trying to save, but until we do these 420 00:26:14,400 --> 00:26:18,400 people are still a part of that system and that makes them our enemy. 421 00:26:18,400 --> 00:26:21,500 You have to understand, most of these people are not ready 422 00:26:21,500 --> 00:26:26,000 to be unplugged. And many of them are so inert, so hopelessly dependent 423 00:26:26,000 --> 00:26:29,000 on the system, that they will fight to protect it. 424 00:26:29,000 --> 00:26:31,000 (iShare: Downloading "Matrix.avi") 425 00:26:31,000 --> 00:26:33,000 Were you listening to me Neo? 426 00:26:33,000 --> 00:26:35,000 Or were you looking at the woman in the red dress? 427 00:26:35,000 --> 00:26:37,000 I was - Look again... 428 00:26:38,000 --> 00:26:39,500 Freeze it! 429 00:26:41,500 --> 00:26:44,000 If you are not one of us, you are one of them. (Burn, Hollywood, burn! Copying is not stealing!) 430 00:26:44,000 --> 00:26:46,100 - What are they? - They are guarding all the doors 431 00:26:46,100 --> 00:26:50,200 They are holding all the keys, but they will never be as strong or as fast 432 00:26:50,200 --> 00:26:52,200 as you can be. (Filesharing is not a crime!) 433 00:26:52,400 --> 00:26:56,400 Politicians can never stop the file sharing movement. 434 00:26:56,400 --> 00:27:00,400 It's always going to be that with the young people doing what they want. 435 00:27:00,400 --> 00:27:04,200 If they don't think the laws are worth obeying, they won't obey them. 436 00:27:04,200 --> 00:27:08,600 I don't think that the American government, or anybody else 437 00:27:08,600 --> 00:27:13,400 can stop, like - what's happening on the internet 438 00:27:13,400 --> 00:27:15,400 when it comes to downloading files. 439 00:27:15,500 --> 00:27:21,500 Maybe in the short run, they can make some small ways 440 00:27:21,500 --> 00:27:25,300 to like - fight Pirate Bay, but I think in the long run 441 00:27:25,300 --> 00:27:27,100 that they cannot control it. 442 00:27:27,200 --> 00:27:30,500 The internet, it's too big you can't fight against that. 443 00:27:30,800 --> 00:27:35,800 There will always be possibility to share and download. 444 00:27:35,800 --> 00:27:40,000 I don't think - no one can stop it. 445 00:27:40,300 --> 00:27:44,300 It's new technique. And I think 446 00:27:44,300 --> 00:27:48,000 people will find ways to use it anyway. 447 00:27:48,100 --> 00:27:52,600 The technology is always evolving. 448 00:27:53,500 --> 00:27:59,500 So, the lobbyists will have a hard time to catch up with 449 00:27:59,500 --> 00:28:01,500 file sharers. 450 00:28:02,500 --> 00:28:04,900 I think they will always be one step behind. 451 00:28:05,000 --> 00:28:10,500 I don't even believe in that police state crap, that they will get through with it. 452 00:28:10,500 --> 00:28:13,900 People will always try to share ideas and share files. 453 00:28:14,000 --> 00:28:19,900 I think file sharing will last forever. 454 00:28:24,500 --> 00:28:27,500 People will network. 455 00:28:27,500 --> 00:28:30,500 The center cannot hold. 456 00:28:30,700 --> 00:28:33,700 The force of peers 457 00:28:33,900 --> 00:28:38,900 is loose upon the world. 458 00:28:43,300 --> 00:28:49,300 Why must I be the thief? 459 00:28:50,300 --> 00:28:52,800 Oh lord, please won't you tell me... 460 00:28:52,800 --> 00:28:58,300 Why must I be the thief? 461 00:28:59,000 --> 00:29:02,000 He said to the hanging man 462 00:29:02,000 --> 00:29:07,000 And how come you're the only one who's black around? 463 00:29:07,000 --> 00:29:11,000 That always stares? 464 00:29:33,800 --> 00:29:36,800 Why must I be the thief? 465 00:29:36,800 --> 00:29:39,800 He asked of the hanging man 466 00:29:39,800 --> 00:29:45,800 And how come you're the only one who lived with an open hand? 467 00:29:45,800 --> 00:29:48,800 Now why must I be the thief? 468 00:29:48,800 --> 00:29:51,800 You've cursed a many cloud. 469 00:29:51,800 --> 00:29:55,200 And the hanging man who bowed his head 470 00:29:55,200 --> 00:29:59,200 and looked beyond his heart... 471 00:30:23,000 --> 00:30:28,000 Now I am the thief, I am the thief 472 00:30:29,000 --> 00:30:32,000 And you may run, yes 473 00:30:32,000 --> 00:30:34,000 And you may hide 474 00:30:34,000 --> 00:30:36,500 But I'll get you, man. 475 00:30:36,500 --> 00:30:39,500 Yes I will, cause you're 476 00:30:39,500 --> 00:30:43,500 cause it's just your pride. 477 00:30:43,500 --> 00:30:47,500 Justified. 478 00:30:47,500 --> 00:31:02,500 run, run. pride, pride. 479 00:31:34,900 --> 00:31:41,100 We are not interested in compromises... We are interested in new things, not 480 00:31:41,100 --> 00:31:44,200 old solutions, that is compromises. 481 00:31:44,400 --> 00:31:49,000 For quite long now, I've been involved in freedom of speech issues and this 482 00:31:49,000 --> 00:31:51,200 is a direct extension of that. 483 00:31:51,200 --> 00:31:56,200 So personally, I see the Pirate Bay as a sort of organized civil disobedience 484 00:31:57,000 --> 00:32:01,200 to simply force a change of the current copyright laws and the 485 00:32:01,200 --> 00:32:03,200 general copyright climate. 486 00:32:03,500 --> 00:32:05,500 The Pirate Bay is very fun. 487 00:32:05,500 --> 00:32:08,200 It's a technical challenge to run it. 488 00:32:09,000 --> 00:32:11,000 And I really don't care much about people 489 00:32:11,000 --> 00:32:14,000 telling me what I can and can't do.